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Celebrating Chinese New Year

Versace Parfums share red envelopes to wish customers Happy Chinese New Year

February 5th marks the start of the Chinese Lunar New Year, and the Year of the Pig. The pig is the twelfth zodiac animal and brings the promise of wealth and good fortune with their chubby faces and big ears. It is a new year’s tradition to present red envelopes as a symbol of good luck and protection against evil spirits. Usually the packets contain crisp bank notes and are given to children, family members, close friends and employees.

Our own stylish envelopes (hongbao) are red and gold, featuring Versace’s own pig design as a fun twist on their iconic Medusa . They will be gifted to travel retail and Harrods customers with a sample of the new Versace fragrance, Eros Flame. With its red and gold packaging, it’s perfectly timed for this celebration.

Happy New Year!

Kung Hei Fat Choi

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