Custodians of luxury fragrance brands

Amo Ferragamo launches exclusively in The Fragrance Shop

The latest fragrance for women from Salvatore Ferragamo

Aspects Beauty are excited to announce the launch of Amo Ferragamo, exclusively with The Fragrance Shop, in 220 stores nationwide.
Amo Ferragamo is an empowering fragrance celebrating modern femininity. Created by Marie Salamagne of Firmenich, and crafted with Salvatore Ferragamo’s artisan ingenuity, the face of the campaign is British model and actress Suki Waterhouse.
With an integrated package of instore and online activity, including homepage takeover, email outreach, social media buzz and sampling initiative with TFS’s Scent Addict, the marketing push extends to PR coverage in key glossy magazines, from Grazia to Elle. 

Aspects Beauty in-house PR team joined forces with The Fragrance Shop to host an influencer event, which can be seen here (link to news article) and we’ve been thrilled with the resultant social media engagement. Watch this space for our roll out in department stores, from 9th April.

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