Custodians of luxury fragrance brands

Alex Simone


Alex Simone launched in Monte Carlo in 2016. Originally a home fragrance brand, creator Eric Rousseau decided to turn his talents to fine fragrance with the launch of the Eau de Parfum Couture collection.

Directly inspired by the elegance and glamour of the French Riviera, this range of six unique creations captures the essence of a series of stolen moments during the course of a one perfect day. From the early morning freshness of Villa Simone with its notes of zesty bergamot, sensual jasmine and invigorating marine tones to the intriguing and slightly impertinent L’Invitation, full of seductive rose and animalic labdanum, these sophisticated scents conjure an exclusive universe that is utterly captivating.

The fragrances were created in Grasse by two great master perfumers, Bertrand Duchaufour and Jean Denis Saisse, using the finest raw materials and drawing on the extraordinary experience of these two icons of perfumery. The Alex Simone Eau de Parfum Couture Collection is available exclusively from Harvey Nichols stores nationwide.

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