Custodians of luxury fragrance brands


Dean and Dan Caten are among the most dedicated (and idiosyncratic) people in fashion. Known for their extravagant runway shows, their energetic personalities and their celebrity following, they never leave each other’s side, even for business trips.

DSQUARED2’s philosophy is an edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury. Dean and Dan divide their lives between Milan and London, and the DSQUARED2 collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Living in London, Made in Italy”.

The introduction of WOOD is a new and exciting dual project designed around the characteristics of wood - strong and sturdy, with a complex structure that makes it unique and inimitable. The new scents define the contemporary DSQUARED2 man and woman: sensual, confident in themselves and their personalities. Wood Pour Femme is vibrant and ultrafeminine. Wood Pour Homme is powerful and distinctive. The flocked outer packaging in dark brown velvet for him and pink for her, is sealed with a maple leaf, the unmistakable symbol of the DSQUARED2 fashion house; a guarantee of quality, research and innovation.