In collaboration with industry leaders The Fragrance Foundation & The Perfume Society, Aspects Beauty joined in on March 21st to celebrate National Fragrance Day

Created to promote the fragrance industry & celebrate the significance of scent in our lives, the day saw a programme of activities including a special talk by writer & fragrance expert Lizzie Ostrom, who presented the history of perfumery to a packed audience at Balneath Manor & signed copies of her book A Century of Scents

Digital activity for the day included our teams joining in with the #smellfie campaign  by posting selfies on social media with our favourite fragrances, as well as #ScentMemories where we shared our most evocative scented memory with The Fragrance Foundation

In stores, our nationwide activity was driven by the sales teams who presented fragrances to customers based on fragrance families, alongside a sampling campaign. In Harrods, we launched the new Tuscan Soul La Corte & Tuscan Scent Leather Rose by Salvatore Ferragamo on the cube site in the Black Hall, while in Harvey Nichols, we launched the new Intimate collection Nordic Noir inspired Scandinavian Crime ragrance by cult-brand LM Parfums

In line with our Aspects strategy to support retailers, as well as grow the brands within our portfolio, National Fragrance Day is an opportune time for us to have some fun while delivering our broader aims within the fragrance industry

To see images from the celebration, visit our Facebook page