For the last eight months, Aspects has been responding to the needs of our personnel, our clients, customers and partners to ensure that we keep everyone safe, and that we continue to support everyone with the right tools to safeguard sales and protect livelihoods.
Back in March, we really had no idea how long we would need to adopt certain measures. Now we know, and it is clear that this way of operating will be with us for some months yet. We continue to prioritise the health of our employees and to protecting the business of our clients, customers and suppliers.
In our Head Office, at Balneath Manor, we operate a Covid safe working environment and our employees work in the office on a rota basis, which accommodates social distancing requirements. When they are not at the desks in the Manor, they are working from home. Relevant changes to communication technology have been implemented and more initiatives will further improve our ability to respond to our stakeholders efficiently, always in line with Government guidelines.
Our employees working in the stores and servicing those stores operate to a strict Covid protocol and we respect all processes published by our retail partners. Mask-to-mask contact has resumed in stores, although many meetings are held virtually.
Stock availability is rigorously monitored to ensure consistency of supply. Promotional activity has been re-instigated and new techniques to recruit consumers and service them are constantly being implemented.
The launch of ABPresents to service our consumer community and a website aimed at servicing smaller, specialist independent retailers have been launched in the last few months. Our digital capacity has been extended and we work closely with many retailers to make sure that access to our products, new launches and information about our fabulous fragrances and products is updated and accessible to everyone.
We thank all our amazing staff who have been devoted to the task of keeping the company going in a safe and sustainable way. And we thank our fabulous suppliers who have worked with us to change direction and respond quickly as we shifted our action towards the changed reality of doing business. We know we have a long way to go and maybe we will never get back to the “old normal” but with the support of our staff and our suppliers, we are confident that we will see this through. And as is the way of all change, and in the words of Peter Drucker “The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic”.
So with new logic, we face a new world with enthusiasm and commitment – and with big smiles on our faces.
Jill and Jim Jackson Hill
Co-founders and Managing Directors