Salvatore Ferragamo launches the new FERRAGAMO fragrance for him: a statement blend that expresses the confident and courageous soul of the modern man. Created by Antoine Maisondieu, the fougère woody fragrance features notes of lemon and bergamot in the top, followed by Ferragamo's signature leather accord in the heart and warm musk and vetiver in the base. The heavy and tactile glass bottle houses the brand’s logo in new and contemporary letting, featuring the iconic Gancini buckle in silver to highlight the connection between Ferragamo’s traditional values and their modern innovation.

Young British actor, Hero Fiennes Tiffin has been chosen as the face of the campaign, curated by Salvatore Ferragamo’s Creative Director, Paul Andrew. The story explores the multifaceted spirit of the FERRAGAMO man and his authentic approach to life asking ‘Who do you want to be?’ the answer is #JustMyself.

Launching exclusively in Debenhams, Aspects have secured strong exposure in key stores including; gondola ends, a-sites, till point and escalator clads. Our Events Team will be sampling in the Debenhams Head Office as well as creating mini pop-up sites in store. The sites revolve around two striking key icons – Hero Fiennes-Tiffin and the Gancini, both synonymous with Salvatore Ferragamo fashion. The national roll-out will take place on 16th March, with key sites and exposure in all other Salvatore Ferragamo distribution.