The results are in and Moschino Toy Boy’s exclusive launch in Selfridges is officially a hit! With its delicious, spicy notes of nutmeg, clove, pink berries, rose and vetiver, presented in Moschino’s iconic black teddy bottle, the new men’s fragrance has been a firm favourite with all genders since its debut in October.

With sites in London, Manchester and Birmingham there was no stopping Toy Boy’s takeover. In Birmingham’s Bullring Shopping Centre, customers flocked to the second floor site all the way from the ground just to find out “what that amazing smell was”! The giant bear on site also turned heads and provided great photo opportunities for social media.

Moschino Toy Boy will now roll out to The Perfume Shop nationwide to continue its success story.