Aspects Beauty are excited to launch the new Moschino Cheap and Chic fragrance as an exclusive in the House of Fraser group from the 1st to 15th September.
This is the first time we have devised a launch plan for the fragrance brand to retail from custom built free-standing units in the fashion handbags department in key House of Fraser regional stores. To maximise awareness of the new fragrance launch, we are positioning Moschino Chic Petals stocker units alongside the Love Moschino handbag concessions. Designed in-house with the signature floral pattern featuring an animated tester stand, this in-store link between fashion accessories and fragrance is a key shift to understanding how consumers shop their fragrances in the UK market. Moschino Cheap and Chic is a natural fit with House of Fraser due to the strength of the Moschino handbag collections
The roll out of Moschino Chic Petals from the 15th will see the fragrance in all doors. Throughout September this initiative will be driven by an attractive Gift With Purchase incentive of a stylish and fun Moschino tote bag that should see sales uplift for us and our brand owner
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The advertising campaign, which features Ginta Lapina and Jonatan Frenk, is both light-hearted and fun to reflect the fragrance notes of wild strawberry, pomegranate and red ginger