Aspects Beauty are looking forward to our Summer Media Campaign for Versace Eros as part of our strategy to maintain post launch momentum in the UK. Our Marketing team have worked with the brand owner to secure a high visibility media package with a focus on a number of carefully selected male titles, such as:

 ·         Shortlist

 ·         The Telegraph

 ·         The Times

 ·         GQ

 ·         Esquire

 ·         Men’s Health

In the run up to our Father’s Day retail promotions, we are running in tandem a tactical advertising campaign in a selection of high circulation female titles such as Grazia, Stylist, Glamour, Elle and ES Magazine to drive gift purchasing

In addition we have collaborated with www.menshealth.co.uk  for Eros to feature on the fragrance tester panel where readers will rate and review the fragrance in their own words

Meanwhile with GQ.com we have invested in a June advertorial campaign, which will feature a Versace Eros solos newsletter to their subscribers