In the run up to Valentines Day, Aspects Beauty ran a romantic promotion for Moschino Pink Bouquet where customers received a beautiful heart-shaped box of chocolates with every 50ml fragrance purchase. The chocolates complemented the fragrance beautifully with numerous customer & retailer feedback showing this innovative local initiative has succeeded in driving sales around the Valentines period with added animation on counter.

Says Joanna Boyd, Marketing Manager: “We saw this promotion as the perfect opportunity to re-anniversarise Moschino Pink Bouquet which launched last year and is a fantastic Valentines gifting fragrance. We decided to run a local promotion using Thorntons Chocolates as an added value gift with purchase. Our brand owners loved this idea and we have been really pleased with the results.”