In the run up to Valentines Day, Aspects Beauty ran a
romantic promotion for Moschino Pink Bouquet where customers received a
beautiful heart-shaped box of chocolates with every 50ml fragrance purchase.
The chocolates complemented the fragrance beautifully with numerous customer
& retailer feedback showing this innovative local initiative has succeeded
in driving sales around the Valentines period with added animation on counter.
Says Joanna Boyd, Marketing Manager: “We saw this promotion as the perfect
opportunity to re-anniversarise Moschino Pink Bouquet which launched last year
and is a fantastic Valentines gifting fragrance. We decided to run a local
promotion using Thorntons Chocolates as an added value gift with purchase. Our
brand owners loved this idea and we have been really pleased with the results.”