Last week, the PR team held a virtual teddy bear's picnic for key journalists to celebrate the launch of the highly anticipated Moschino Toy 2 Bubble Gum.

All attendees received a picnic hamper of goodies from London based company, Pique Food, cleverly incorporating notes of the fragrance into the menu. Along side this, they also received a beautiful pink picnic blanket all the way from Solway Blankets, in Scotland. Finally, no fragrance event is complete without pick n mix - sourced locally from The Sweet Sanctuary Sussex. What a treat!

The intimate format of the event meant that everyone was hugely engaged with the new product, whilst still being able to chat and discover the fragrance together as a group. Using bubble gum in scent is such a unique concept, paired with the adorable pink teddy bear bottle - what's not to love!

The verdict? Once you pop you just can't stop!