Originally established in 1926 by Karl Benz and Gottlieb Daimler, Mercedes-Benz was named the largest seller of premium cars in the world in 2018. The luxury brand is the embodiment of tradition, innovation and exquisite design and this has been echoed in their decision to branch into the world of fragrance. Taking the noblest raw materials, conveying authenticity, elegance and evolution whilst collaborating with renowned craftsmen and master perfumers such as Olivier Cresp, these high-end products for men and women exalt the senses in a celebration of elegance – where modernity meets luxury.

Speaking about the appointment of Aspects Beauty, Thibaud de Vaulchier Vice President of Sales at INCC Parfums (license holders of the brand) said “Mercedes-Benz Parfums is proud to have chosen Aspects Beauty as an exclusive distributor in the UK & Ireland. The expertise and know-how that Aspects Beauty provides through building and developing brands in the UK made them the perfect partner to build up the Mercedes-Benz Parfums identity. With over 30 years’ experience paired with their strong relationships with key retailers all over the country, we fully trust Aspects Beauty to nurture our brand’s full potential long term”.

Aspects Beauty is extremely proud of this partnership and is looking forward to working closely with the INCC Parfums team to develop and build the presence of Mercedes-Benz in the UK and Ireland. In the words of Jill Hill, Founder of Aspects Beauty: “We are delighted to be working in partnership with INCC parfums on the Mercedes-Benz fragrances. Mercedes-Benz is a brand that cuts through history whilst challenging trends using their innovation and creativity to adapt. We will be drawing on our extensive expertise and experience to support the existing and future launches into the UK market”.