After the hugely successful Eros Homme and Femme fragrances, Aspects are proud and thrilled to be the sole company globally to launch the long-awaited new Versace men’s fragrance, Dylan Blue. It’s our biggest launch to date, with media take over on the London Underground Knightsbridge station, as well as key London Routemaster bus wraps. The launch for Versace Pour Homme Dylan Blue begins with Harrods, on the Door 3 Menswear & Gentleman’s Lounge sites, including Brompton Road windows and a full media package from July 26^th

Supported by a print and digital campaign with #VersaceDylanBlue as the tag of choice for social media activity, the iconic monochrome image featuring Gigi Hadid & Trevor Signorino, shot by superstar photographer Bruce Weber, will be omnipresent this summer and impossible to miss. The racy and enigmatic TV commercial breaks in September with high-profile prime time slots

Versace Pour Homme Dylan Blue is a woody, aromatic fougère, with Mediterranean notes of bergamot and fig leaves, splashed with aquatic accents on a warm enveloping base of saffron and incense. Bottled in a classic blue flanker with gold detailing, the Greek God of Love is sure to be knocked off his pedestal by Dylan Blue in the coming months, with our nationwide roll out from 14^th August, and with Italian and American markets following in September