The Moschino Toy franchise continues to be a massive hit with influencers and the Instagram community!

The Aspects digital team, in partnership with Tailify and The Perfume Shop, chose eleven influencers with a combined 2,085,437 followers to promote Moschino’s latest fragrance Toy Boy, loved by both men and women. The campaign was a great success and the influencer's audiences absolutely loved the content created, with a total of 2624 Saves. The influencers, including Lissy Roddy (1 million followers) and Heidi Petite (43.9k followers), were chosen for their brand loyalty and high engagement rates. Using the “swipe up” to buy feature, we drove consumers directly to the Moschino brand page on The Perfume Shop to purchase.

Click here to get a flavour of the campaign with Freya Killin’s gorgeous post!