To mark the launch of Salvatore Ferragamo Signorina Ribelle, The Aspects digital team partnered with The Studio and Debenhams to create an influencer campaign.

Three influencers were chosen with a combined following of over 2million on Instagram to showcase the new fragrance and to raise awareness for the Italian brand. The influencers, In The Frow (890k followers), CocoBeautea (630k followers) and Nadia Anya (460k followers) were selected based on their high engagement rates and their profiles which link closely with the values of Salvatore Ferragamo.

Each created a carousel feed post featuring two photos and two Instagram stories using the ‘swipe up’ feature linking through to Debenhams. In The Frow created a beautiful video for the campaign in Milan which achieved 426,485 impressions and over 150,000 views, which exceeded expectations and captured a really engaged audience. Again, CocoBeautea’s Instagram stories performed above expectation with 906 swipe ups from followers who wanted to find out more about the fragrance and where to buy.

The hot pink Signorina bottle was a huge hit and looked striking in the posts with comments such as ‘gorgeous shots and what a beautiful bottle!’ and ‘I need to try that fragrance!’ to name a few.

Click Here to see In The Frow’s amazing video in Milan!