Aspects Beauty are excited to reveal the launch of TOY BOY, the first male fragrance by Moschino’s creative director Jeremy Scott. The unexpectedly spicy scent is presented in the now iconic teddy bear bottle, dressed to impress in a slick black coat. The fragrance is a bold, masculine blend of rose, Italian bergamot, pink pepper, nutmeg and clove – delicious, daring and utterly addictive.

The campaign, shot by photographer Giampaolo Sgura and directed by Jeremy Scott, features Brazilian model Jhona Burjack, clad top-to-toe in leather biker gear. Launch activity will continue through the entire month of October with sites in Selfridges W1, Trafford, Birmingham, a dedicated window on Oxford Street and sampling events throughout the UK and Ireland.

Follow the launch on activity on Instagram #MoschinoToyBoy