The results are in, and Moschino Toy2 has once again proved a hit with some of Instagram’s top influencers! The Aspects digital team, in partnership with Tailify and Boots.com, chose twelve influencers with a combined 2,641,086 followers to show off Moschino’s latest fragrance and raise brand awareness. The influencers, who included Saffron Barker (1.2 million followers) and Amelia Taylor (30k followers), were chosen for their audience loyalty and high follower engagement rates. Each created a minimum of four pieces of content – one carousel post of two photos and two Instagram stories. Using the “swipe up” feature, we drove a total of 2572 customers directly to the Boots.com product page for purchase. The fantastically successful campaign exceeded everyone’s expectations with a grand total of 2,398,793 impressions and another 5275 unique accounts who saved the influencers posts. The teddy bear bottle was a massive hit with their followers, who commented “Super cute bottle and the scent is even better!” and “This is stunning! Need to get my hands on this gorgeous perfume!” (just to name a few of our faves!)

Click here to get a flavour of the campaign with Lissy Roddy’s post – one of her top five performing posts to date!