Following our exclusive Harrods launch, Versace Pour Femme Dylan Blue continues to roll out nationwide, from Debenhams to House of Fraser, with A-sites in Oxford Street and Glasgow. A comprehensive B-site package is planned in over 20 John Lewis stores, during April, alongside 450 Boots Tods.
Additional roll out in key Harvey Nichols stores, with an A-site in Manchester, as well as Fenwick Newcastle and Brent Cross are planned.
A second marketing pulse is scheduled in May, with promotional slots booked in 230 Perfume Shops. Together with a strong digital support programme and an extensive media campaign, both in malls and the press, this is certainly one fragrance that we are ensuring is impossible to ignore.