What could be more Moschino than to juxtapose a mundane, commonplace household product with a precious, luxury fragrance?

Aspects Beauty are excited to launch the latest Moschino fragrance from Jeremy Scott. First revealed on his Instagram last month & featuring the face of the campaign, supermodel Linda Evangelista, the fragrance bottle is a tribute to the ubiquitous glass cleaner, Windex

A surprising floral woody scent with sparkling notes of bergamot, white peony, ylang ylang & white patchouli. Shot by Steven Meisel, Evangelista clutches a cleaning cloth, in her bathrobe, using the new fragrance to bring her glass door to a shine. Part of the Spring/Summer 16 Capsule Collection first shown during Milan Fashion Week, the new Fresh fragrance is positioned alongside the sold out iPhone 6 case in the same distinctive design

Exclusive to Selfridges from the 5th November, the London store will launch with Oxford Street windows & the Escalator site for two weeks, with regional podiums featured in Birmingham & Manchester. Online activity will include commerce sampling & social media, with a roll out plan from January 2016