“Eros Pour Femme is the ultimate in power and seduction from Versace, from the captivating fragrance to the elegance of the bottle and the stunning campaign by Mert Alas & Marcus Piggott starring Lara Stone” - DONATELLA VERSACE

Following the worldwide exclusive launch in Harrods which included vast media sites throughout every floor in Harrods, as well as show-stopping window installations & the Black Hall perfumery, Aspects Beauty are rolling out this blockbuster fragrance into regional retailers from 1st March. With major promotional site activity in Boots, Beauty Base, Debenhams, Harvey Nichols, House of Fraser, Fenwick, John Lewis, The Perfume Shop & beyond, this epic new fragrance cements the luxury brand positioning for the Versace fragrance portfolio

Press advertising for Eros Femme will break from 1st March with inserts in major monthly titles as well as weekly titles and supplements. Prime-time TV advertising, featuring Lara Stone with a return of Brian Shimansky as our original Eros will break from the 28th March to 11th April

 Joanna Boyd, Head of Marketing says:

“After the tremendous success of Versace Eros, we are hugely excited about the highly anticipated launch of Eros Pour Femme in the UK. The advertising visual, the TV campaign, the iconic bottle & the sophisticated juice have spearheaded our strategy for UK distribution into bigger & better stores, with more launch sites booked and permanent locations secured than ever before”

To see a snapshot of some of the sites, click here.