Aspects Beauty are proud to launch the new Moschino fragrance exclusively worldwide in Harrods with the personal appearance of Jeremy Scott this week, signing his début fragrance "TOY" to the first 120 customers

Already touted as “The world’s cutest perfume”, the 50ml Eau de Toilette is hidden inside a cuddly teddy bear which wears an iconic t-shirt “This is not a Moschino Toy”. Moschino Toy is a playful unisex citrus spicy woody fragrance inspired by Franco Moschino’s iconic 1988 teddy bear dress 

With a comprehensive package in Harrods including a two metre high replica of the teddy in the Exhibition Hall and the Black Hall perfumery department, media sites featuring the TV commercial shot by Steven Meisel & starring Isabeli Fontana, Moschino fans travelled from as far as Japan, Hong Kong & Singapore to meet the designer, pose for photos with Jeremy and got #MoschinoToy trending on Instagram & Twitter

A press conference with 20 Beauty & Grooming journalists was held for Jeremy Scott where he presented the fragrance & talked about his inspiration. This intimate event gave the journalists a sneak peek into Jeremy’s creative mind. Moschino Toy is available exclusively on Harrods.com