Aspects Beauty have invested in a significant number of promotional sites with the Debenhams retail group in June to focus on core sales this summer. The key promotion sites include various A-sites such as Oxford Street London & Manchester, over 20 feature gondola ends in conurbation towns, as well as till point clads & lift clads, plus outdoor brand projection with Debenhams Meadowhall. 

The fragrance promotion was included in the Debenhams Beauty Club Father’s Day online giveaway with an exclusive Versace Sample Set. A direct mail featured in the Debenhams Fathers Day email campaign with Eros invited customers to call to counter.

This in-store, online and digital focus has paid off strategically with Versace Eros resulting as one of the top performing Men’s fragrance in Debenhams throughout June

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