In the lead up to advertising saturation for one of the busiest trading period in the fragrance industry, Aspects Beauty are giving our competitive giants a run for their money with our Versace & Moschino media spend

Between the 12th and 24th December, the 10 second & 20 second Versace Eros TV campaign will feature on prime-time slots across ITV1, ITV2, C4, C5, SKY1, SKY ATL & SKY Living. While Moschino Chic Petals will make its debut on TV for the first time in over a decade, marking the return of the brand into 25 million people's living rooms. From the 9th to 22nd December, the 10 & 20 second spots featuring the delightful Ginta Lapina will appear on ITV2, C4, C5, SKY1 & SKY Living

Integrating our TV commercials with print media, the Eros ad has been appearing in key monthlies including Men’s Health, GQ, Esquire, Glamour, Grazia & British Vogue, while an outdoor campaign in our top 20 conurbation cities has been rolled out to ensure maximum brand recognition this season. Print advertising for Moschino Chic Petals includes top glossies such as Cosmopolitan, Glamour, Vogue, Elle, Grazia, Stylist & Look. In line with our strategy to elevate Versace as a top 5 Mens fragrance in the UK & the Travel Retail market, this media campaign commitment demonstrates both our brands punching above their weight alongside the likes of Paco Rabanne, Dior, Chanel & Jean Paul Gaultier

The icing on the Christmas cake has been the public response during the Eros TV schedules with commentators including the epic gladiator model Brian Shimansky himself (@BShimans) retweeting on Twitter and engaging in conversation with some of his fans who tweeted after seeing the TV commercial. They include “I would just like to say thank you Versace for your Eros advert. Wow” (@IrishNeve) and “Have you seen the Versace Eros advert? Thank you. That’s all I have to say. Thank you" (@JakeGarwood)

In addition, Versace Bright Crystal will also get a media boost through print advertising. The iconic image of Candice Swanepoel shot by Mario Testino will make a return in titles including Cosmopolitan, OK, Glamour, Vogue, Red, Hello! & Marie Claire. Watch this space for our plans to anniversarise this core classic fragrance in 2014 with the launch of a very special new edition called Absolu 

Watch both commercials below: