Custodians of luxury fragrance brands

Introducing Moschino Toy 2

The iconic Moschino Teddy Bear is back!

If you go down to the woods Harrods today… you will find the most fabulous bear in fragrance! The unique second edition launches exclusively in Harrods and this time is sculpted in glass revealing an exclusive floral, woody fragrance. With sparkling notes of mandarin orange and delicate floral notes of peony and jasmine, this is a fresh, joyful scent, sure to make you smile!

Creator Jeremy Scott’s love of teddy bear’s is well known – from the original ‘Toy’ unisex fragrance packaged in a furry bear bottle, to his ‘Ready To Bear’ capsule collections with teddy T shirts, backpacks and phone cases.

The advertising campaign for Toy 2 features Devon Aoki as the face of the press and tv campaign. Steven Meisel is the photographer and Jeremy Scott is the artistic director.
Look out for the exciting media campaign in ES Magazine on 15th February tagged to Harrods, and in The Fashion supplement with the Guardian on 16th February.

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