Custodians of luxury fragrance brands

Versace Dylan Blue Digital Campaign

Aspects delivers Chains sampling drive

Bridging the gap between online and in-store through engaging direct mail sampling, Aspects has delivered a digital campaign to promote the latest Versace launch.

Designed in-line with changing consumer habits, our campaign sees collaboration with a number of partners. The core driver is a co-branded article with Elle, supported by framed advertising, linked to our retail partner The Fragrance Shop. Elle’s prime “superhero” format resulted in a high impact creative which enable customers to scroll between various elements. These included a video commercial of the Dylan Blue franchise, followed by embedded data capture to request a free sample, concluding with a call-to-action "Gift with Purchase” incentive.

INSKIN Media Advertising Partnership

We also partnered with Inskin once more, allowing us high impact brand projection take-over, across a number of premium white-listed sites.
  INSKIN Media Advertising Partnership
The social media element of the communication was two strands: A reach campaign which utilised video to spread awareness and a secondary creative as a follow-up to consumers who'd engaged with the former, directing them to The Fragrance Shop online basket.
Using Captify’s search intelligence to identify audiences with intent to buy fragrances, we served a selection of direct response advertising to target these individuals.

Results have been encouraging, with over 8,000 consumer records captured through Elle, while Inskin delivered above-average click-through rates.

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