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Versace Pour Femme Dylan Blue nationwide launch

Versace Pour Femme Dylan Blue rolls out nationally

Following our exclusive Harrods launch, Versace Pour Femme Dylan Blue continues to roll out nationwide, from Debenhams to House of Fraser, with A-sites in Oxford Street and Glasgow. A comprehensive B-site package is planned in over 20 John Lewis stores, during April, alongside 450 Boots Tods.
Additional roll out in key Harvey Nichols stores, with an A-site in Manchester, as well as Fenwick Newcastle and Brent Cross are planned.
A second marketing pulse is scheduled in May, with promotional slots booked in 230 Perfume Shops. Together with a strong digital support programme and an extensive media campaign, both in malls and the press, this is certainly one fragrance that we are ensuring is impossible to ignore.

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