Custodians of luxury fragrance brands

The new Widian London Sapphire Collection

Launch event for Widian London 

From the start Aspects Beauty have built the Widian brand in the UK with a carefully tailored retail strategy, starting in London, and rolling out regionally to Manchester and Edinburgh. So it is most fitting that the first scent in the Sapphire Collection from the Abu Dhabi based niche perfume house, is dedicated to our great city, London.

Culture, luxury, art and attitude, it’s all thriving here in London. From the historic Royal palaces to the stylish Saville Row tailors and sophisticated gentlemen’s clubs of St James’s Square, Widian London is inspired by the past, and present, of it all.

Our PR team were delighted to be joined by the charming brand owner Ali Aljaberi for the press launch of this beautiful new scent. Journalists, bloggers and influencers discovered the new fragrance over a quintessentially British afternoon tea, in the intimate settings of the Library at The Charlotte Street Hotel.

With opening notes of dark oud wood, complemented by the floral aroma of violets and notes of lily of the valley, Widian London is an earthy, fruity ode to the city on a smoky base of leather while amber adds complexity and sophistication. 

Widian London is now on counter in Harvey Nichols Knightsbridge as well as Roja Dove’s boutique on the 6th floor, in the luxurious Harrods Salon de Parfum.

To see images from the event, click here.

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