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Versace Dylan Blue Pour Femme

The long awaited launch exclusively in Harrods


Aspects Beauty are proud to announce our first launch of 2018. Versace Pour Femme Dylan Blue will launch in Harrods on 15th January, ahead of its nationwide roll out from 26th February.

A sensual and strong female companion to the hugely successful Dylan Blue men’s fragrance, this delicate floral fragrance created by Calice Becker of Givaudan, is presented in an iconic Greek amphora. The campaign features Croatian model Faretta, serving fierce determination, empowered by her own inner femininity.

Launching in Harrods on the A-site & Escalator site, with an in-house designed Window 13 scheme featuring the TV commercial on an 84” plasma, plus a comprehensive media package around Harrods, this launch will have strong in-store visibility. With additional tagged advertising in ES Magazine and Style Magazine, combined with an underground ad campaign in Knightsbridge station, this integrated launch will be hard to miss. 

Further print media, digital, TV and outdoor campaign totalling £1.5million investment will support this launch as it rolls out nationwide and across World Duty Free terminals. Watch this space.

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