Custodians of luxury fragrance brands

Trussardi Riflesso Debenhams launch

Nationwide launch for new men’s fragrance Riflesso

Following the success of our most recent elevated launches for Trussardi Amber Oud & Black Rose exclusively in Harrods, Aspects Beauty are thrilled to launch a mainstream directional men’s fragrance into national distribution, exclusively at Debenhams. The new fragrance, Riflesso, takes its name from “a reflection of memories”. Inspired by the heritage of vintage cars and bikes, with a distinctive chrome grille feature on the bottle, the fragrance is a classic masculine Oriental Woody with notes of bergamot, pink grapefruit & crunchy green apple, on a base of lavender & leather. 

Working closely with the Angelini Beauty teams to tailor a nationwide programme designed to boost brand awareness in key conurbations within the UK, we have secured regional sites from Oxford Street London to Birmingham, from Blanchardstown in Dublin, Ireland, to Stirling & Glasgow, in Scotland. Secondary launch sites follow in Liverpool, as well as Harvey Nichols Manchester, including the Deansgate window.

Marketing initiatives include digital support, a Trussardi wallet gift-with-purchase, staffing incentive, as well as traffic-stopping sampling activity. Click here to see the recent sampling event.

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