Custodians of luxury fragrance brands

E.Coudray pop-up event at Spa Illuminata

New launch of Limited Edition Ylang Ylang fragrance with The Perfume Society

Aspects Beauty are thrilled to have hosted an exclusive customer event at the luxurious Spa Illuminata in Mayfair last week, with our brand owners E.Coudray. 

Held in partnership with The Perfume Society, 25 of their subscribing members attended the intimate event to celebrate the launch of E.Coudray’s limited edition fragrance, Ylang Ylang.

Guests were treated to a pampering massage or manicure, served refreshing prosecco with nibbles, and had the opportunity to discover the lovely E.Coudray Bath & Beauty fragrance collection during a fascinating Q&A with E.Coudray Brand Ambassadors, Chloé and Caroline. 

Part of our Niche division strategy is to grow our brands through these types of unique experiential events, utilising our industry-leading partnerships with organisations such as The Perfume Society. Our aim is to raise the profile of some of our uber niche fragrances in creative and engaging ways that build strong retailer relations and industry partnerships, whilst growing retail sales through word of mouth.

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