Aspects hosts a very special Perfume
growth of National Fragrance Day in the UK as an industry and consumer-facing
event has been cemented this year with a host of integrated nationwide
activities, championed by The Fragrance Foundation and The Perfume Society. From
store promotions to press campaigns and social media influencers sharing
their #Smellfie and #ScentMemories stories, this year’s activity has been
a cohesive and powerful message which increased the visibility of the role
of scent in our lives.
thrilled to have been able to collaborate with Josephine Fairley, co-founder of
The Perfume Society, to host a Head Office workshop for our teams. Attended by
over 50 staff, the workshop’s aim was to encourage the teams to improve our
sense of smell and develop a richer vocabulary and wider palette. It was a
privilege to experience this masterclass.
From the crafting of the juice and its fragrance family,
from the positioning of our brands and competitors, from UK and International
market trends; at Aspects we believe in nurturing a deeper understanding of the
work we do and the fascinating world of fragrance. This is why we remain
committed to holding regular events involving industry leaders.
see photos from the day, click here
find out more about the Perfume Society, click here: https://perfumesociety.org
read about the latest #ScentMemories, click here: https://scentmemories.org
To see all the shared #Smellfie posts, click here
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