Custodians of luxury fragrance brands

National Fragrance Day celebrations

Aspects hosts a very special Perfume Society workshop

The growth of National Fragrance Day in the UK as an industry and consumer-facing event has been cemented this year with a host of integrated nationwide activities, championed by The Fragrance Foundation and The Perfume Society. From store promotions to press campaigns and social media influencers sharing their #Smellfie and #ScentMemories stories, this year’s activity has been a cohesive and powerful message which increased the visibility of the role of scent in our lives.

We are thrilled to have been able to collaborate with Josephine Fairley, co-founder of The Perfume Society, to host a Head Office workshop for our teams. Attended by over 50 staff, the workshop’s aim was to encourage the teams to improve our sense of smell and develop a richer vocabulary and wider palette. It was a privilege to experience this masterclass.

From the crafting of the juice and its fragrance family, from the positioning of our brands and competitors, from UK and International market trends; at Aspects we believe in nurturing a deeper understanding of the work we do and the fascinating world of fragrance. This is why we remain committed to holding regular events involving industry leaders.

To see photos from the day, click here

To find out more about the Perfume Society, click here: https://perfumesociety.org

To read about the latest #ScentMemories, click here: https://scentmemories.org 

To see all the shared #Smellfie posts, click here & here

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