Custodians of luxury fragrance brands


CHOPARD, the prestigious Swiss-family-owned jewellery and watch company, founded in 1860, has recently established its own fragrance house Chopard Parfums. This exciting new maison de parfums creates exceptional fragrances, rich in the most flawless premium natural ingredients, as part of its Journey to Sustainable Luxury, a project that started in 2013 at Cannes Film Festival with the launch of the Luxury Jewellery Green Carpet Collection. This ongoing and ambitious programme, focusing on the sourcing and traceability of raw materials, is led by Chopard’s Co-President Caroline Scheufele in partnership with Eco-Age and its Creative Director Livia Firth.

The brand new Chopard Gardens of Paradise collection, created by world-renowned perfumer Alberto Morillas, is a reflection of the golden age of the Arabian civilization. Mythical and mystical, peaceful and secret, traversed by rivers of water, milk and honey, these dream gardens were filled with the most beautiful, sweet-smelling and colourful flowers and fruits, under the shade of majestic trees. These creations showcase an extraordinary quantity of natural ingredients, shining the spotlight on twenty-five premium materials sourced mostly from Firmenich centres of excellence across the world, under their Naturals Together sustainability program.

The Chopard Parfums fragrance collections are available exclusively at Harrods.