Custodians of luxury fragrance brands


Jeroboam is a dynamic new fusion of tradition and modernism from Jovoy founder François Henin, and renowned perfumer Vanina Muracciole. Each of the seven perfume extraits in this exclusive range is based on a proprietary and breathtaking blend of enigmatic musks.

After a lifetime of working in fragrance, François feared that he had become anosmic to musk. When he asked Vanina to isolate some musks for him, to experiment with them and share her findings with him, he had no idea that what she would create would be the origin of a whole new olfactory universe!

Choosing to name the fragrances in Esperanto to emphasize their universality, Vanina has created seven unforgettable scents – Origino, Hauto, Insulo, Miksado, Oriento, Vespero and Ambra.