After a hugely successful global exclusive launch with Harrods, Aspects are thrilled to partner with John Ayling & Associates to ignite a digital media campaign to support the national roll out of Versace Dylan Blue
Partnering with Facebook, Instagram, Tubemogul & targeted media outlets Men’s Health, GQ, as well as Shortlist, the in-house driven campaign aims to develop a new fan base for the brand, via digital data capture. Tactical digital advertorials on Men’s Health, GQ, Shortlist further build awareness of the new launch, while featuring the much-anticipated TV campaign starring Gigi Hadid & Trevor Signorino
As part of our ongoing strategy to build the Versace fragrance brand in the UK, those who sign up to receive a free sample will be retargeted through Facebook advertising via a link to purchase the fragrance from Boots.com, landing on a dedicated page for optimal rate of conversion. This strategy links up with our national #VersaceDylanBlue roll out, further developing brand projection with our nationwide TV campaign which breaks in September, on mainstream channels after the watershed.