As part of our ongoing digital strategy for one of our key pillar global brands, Aspects Beauty are thrilled to build on the success of the Signorina franchise microsite & develop a dedicated one-page scrolling platform which captures the essence of the new Uomo fragrance concept

Timed alongside our national launch into key retail stores, the UK specific site features a ‘behind the scenes’ film starring the inimitable Ben Barnes, with a consumer competition to win the complete Uomo Salvatore Ferragamo collection

Developed in-house & working closely with Salvatore Ferragamo, the site highlights the unique fragrance notes, the official hashtag #ScentOfLife, as well as Shop Now links to our 5 key retail partners where visitors can purchase the fragrance direct. Opt-in data capture will enable UK consumers to receive new fragrance updates, access future digital competitions & exclusive offers, as well as call-to-counter invites for our new launches, thus enabling us to build tailored outreach programmes for the brand

Click here to visit the new site