The trilogy consists of new feminine fragrances, each with a distinct personality, created by founder Albert Fouquet as an ode to his chance meeting of the most beautiful woman in the world one night in Megève.

The departure from unisex fragrances is part of a strategy to widen our audience with lighter, more floral additions to our already strong portfolio. Under Aspects management, Eight & Bob has evolved to become one of our most successful bridge brands, capitalising on the growth of the niche market as mainstream customers seek out new and different experiences.  

The Annicke collection is available exclusively at Selfridges, with national roll out from October, including John Lewis, Harvey Nichols and Fenwick stores.