With the launch of the latest Signorina Misteriosa fragrance into the UK market, Aspects Beauty teamed up with PowWow to facelift the UK Salvatore Ferragamo microsite. Working alongside the Ferragamo team in Florence to ensure consistent brand projection, the updated site features the new #MyLifeIsAPlay feature film shot in Budapest, starring Grace Hartzel & directed by Parisian filmmaker Sebastien Grousset

In line with our strategic effort to drive traffic through social media & data capture, the site features a consumer competition, with fragrance notes & product info of the comprehensive Ferragamo Signorina line up. Pointing straight through to retailer check out for click-to-basket transactional ease, the site aims to develop our CRM database by building a programme of email updates & exclusive offers to customers signed up to the database.

At Aspects, retail-thinking is what sets us apart for our brands & our in-house digital team has grown from strength-to-strength with a new Head of Digital, working alongside the Creative & IT depts to deliver the pillar site for the Ferragamo parfums brand & our UK retailers

Visit the site here