We are thrilled to launch the latest fragrance in Trussardi's elevated collection, Scent of Gold, exclusively across all Harvey Nichols stores. This regal fragrance is an addictive Oriental of vanilla-fused tobacco, completing the trilogy with The Black Rose and Amber Oud.
Both The Black Rose and hugely successful Amber Oud originally launched as Harrods exclusives, and now continue to perform well in Harvey Nichols.
The Harvey Nichols launch package is comprised of sites and windows in Manchester, escalator niches in Leeds, a launch table in Edinburgh and window feature in Knightsbridge. Harvey Nichols will also be supporting with a digital campaign of social media posts, email blasts and blog outreach.
Aspects Beauty continues to strengthen the Trussardi franchise, strategically building a higher positioning with the Trussardi luxury collection, while driving mass sales with core pillar fragrances Riflesso and Classic Homme and Femme.