As part of our UK launch for the latest Salvatore Ferragamo fragrance, Aspects have partnered with Soho-based media agency John Ayling & Associates to deliver Amo Ferragamo’s digital media objectives.
Launching exclusively in The Fragrance Shop, the Amo fragrance digital strategy incorporates proximity technology, with targeted consumer profiling, to raise brand awareness and steer consumers into their nearest local store, via a smartphone map, where customers can claim their complimentary Amo Ferragamo fragrance sample.
Featuring the ad campaign shot by Ellen Von Unwerth and video commercial starring the face of Amo, Suki Waterhouse, our in-house team along with John Ayling & Associates have collaborated with Inskin to build brand recognition by delivering effective media rich website take overs.
Secondary micro-targeting, which uses Captify search intelligence, pinpoints web browsers who’ve demonstrated intent to purchase, by serving tactical 30 second spots, in pre-roll form, across several premium publishers to enhance our online sales.
Initial feedback driving footfall into The Fragrance Shop has seen sales performance boosted, with wholesale orders replenished and a confident return on our digital investment.
Watch this space for our national Amo Ferragamo roll out plans, commencing next week.
Secondary micro-targeting, which uses Captify search intelligence, pinpoints web browsers who’ve demonstrated intent to purchase, by serving tactical 30 second spots, in pre-roll form, across several premium publishers to enhance our online sales.
Initial feedback driving footfall into The Fragrance Shop has seen sales performance boosted, with wholesale orders replenished and a confident return on our digital investment.
Watch this space for our national Amo Ferragamo roll out plans, commencing next week.