In co-ordination with The Fragrance Foundation & The Perfume Society, Aspects are thrilled to support National Fragrance Day on March 21st with a programme of retail & corporate activities. In stores, our Fragrance Ambassadors are running a week-long sampling activity to educate customers about different fragrance families. Each day will see different focuses across our brand portfolio, to encourage customers to explore new scents which will create their own #ScentMemories

Scent is the most evocative memory trigger, so it comes as no surprise that The Fragrance Foundation has created the #ScentMemories social media activity. Launched this year, the campaign invites people to share their favourite fragrant memory – happy, sad, funny; the scent you wore on your wedding day or the smell of your most cherished holiday. Take part via Twitter or Instagram using #ScentMemories. Visit www.scentmemories.org to see the contributions so far
 
In addition, The Perfume Society has launched a #smellfie campaign on Instagram & Twitter to celebrate our favourite scents. Take a selfie with your favourite fragrance using #smellfie & tag @theperfumesociety – we’d love to see our clients, customers, staff & partners taking part in this activity
 
On National Fragrance Day, the Head Office team at Aspects will be treated to a special talk by perfumista author & founder of Scratch + Sniff, Lizzie Ostrom AKA Odette Toilette. Celebrate with us by following us on Twitter, Instagram & Facebook