Aspects Beauty have unveiled Signorina In Rosso, a limited edition Eau de Parfum from the iconic Italian fashion house, Salvatore Ferragamo. Launched in time to celebrate the season of gift-giving, the classic Signorina bottle has been dressed in signature Ferragamo red, and is housed in a keepsake box complete with a landscape imprint of the unmistakable Ponte Vecchio, in Florence.

Launched initially in Harrods with on-counter projection, In Rosso is now nationwide in Harvey Nichols, John Lewis, House of Fraser, Debenhams and leading independents. Building on the strength of Signorina sales while creating collectibility, this tactical limited edition bottle, which also celebrates the Vara Bow, follows in the footsteps of the successful leather edition Signorina launched in 2014. The ongoing strategy with the brand is to create limited editions from successful core ranges, in order to develop sales longevity, pulse the brand and build consumer loyalty.